Gucci is designing phygital goods for Bored Ape's metaverse world

The latest step in Gucci’s metaverse storytelling is an ongoing partnership with Bored Ape Yacht Club parent company Yuga Labs, including a limited-edition digital pendant with a physical counterpart.

Gucci teams up with Bored Ape's Yuga Labs to create fashion NFT

Phygital marketing in the metaverse—how brands are merging digital and real-life experiences

Metafo

Gucci Partners Up With Bored Ape Creator Yuga Labs

Metaverse venture insights. What do you think the future of the…, by HP Tech Ventures

Gucci Enters The Metaverse

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Gucci is designing phygital goods for Bored Ape's metaverse world

Thomas Pan on LinkedIn: Gucci is designing phygital goods for Bored Ape's metaverse world