How LeBron James, Serena Williams & Drake help Reds win kit trial vs New Balance

The case of New Balance vs Liverpool FC all boiled down to one short sentence and three enormous names.

LeBron James and Liverpool - key Nike connections and basketball superstar's role in kit deal - Liverpool Echo

HOW DRAKE, SERENA AND LEBRON HELPED LFC WIN ITS DISPUTE WITH NEW BALANCE

Liverpool win high court battle against NB leaving Reds free to sign with Nike

Blog - The Shit Bot

Page 6609 – Waiting For Next Year

Page 6609 – Waiting For Next Year

Serena Williams and LeBron James play key role in Liverpool's kit court trial - Mirror Online

New Balance launch appeal against High Court decision in favour of Liverpool in kit sponsor row

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Liverpool win court case as New Balance kit claim is dismissed, Football, Sport

Erling Haaland - Art of Football Legends

Liverpool agree new Nike kit deal but it's £15m less than current New Balance contract – and Drake could help promote the club