What is kawaii – and why did the world fall for the 'cult of cute'?

From Hello Kitty and ‘Lolita’ fashion to Pokemon Go, millions of adults are seeking an endless childhood.

What is Kawaii? Discover the Japanese Culture of Cuteness

Kawaii, Japan's Cult of Cute

How Hello Kitty Harnessed The Power Of Cute To Build A Multi-billion Dollar Brand

Kawaii as Revolution? What's Behind of The Japanese Phenomenon

The Cuteness Revolution: How Kawaii Fashion Is Fast-Becoming A Global

Kawaii Pop, the Cult of Cute, Contemporary Art

Kawaii style in open-plan offices

PDF) Japanese Animal Tourism and the Kawaii (Cute) Aesthetic

1/2/4pcs Cult Of The Lamb Plush Kawaii Game Anime Plush Cute Black Lamb Sheep Plushies Soft Stuffed Animal Cartoon Doll Toy Gift