Jumbo-Visma to switch to SRAM in 2023

Jumbo-Visma will switch to SRAM from next season, according to industry sources. It seems that SRAM offered a sponsorship amount that Shimano didn’t want to compete with. The team is now also free to switch to another manufacturer for various other products, such as the shoes. There is still an ongoing contract with Lazer helmets. […]

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I don't think anyone is riding SRAM unless they're paid to, or forced by